Both Adidas and its R&D partner- Loughborough University used TrackMan radar and software technology extensively to assess ball flight during the 4-year development of “JO’BULANI” – The 2010 FIFA World Cup Official Match Ball. In particular, TrackMan was able to provide invaluable insight, enabling researchers to benchmark how different materials, textures, and surfaces influenced the ball’s movement. Says Dr. Andy Harland, Sports Technology Research Group, Loughborough University, “TrackMan played an integral role in the development of the Official Match Ball, enabling us to quickly and efficiently evaluate and document ball flight.”